Not every business begins with a shopfront, a loan or a five-year plan. Sometimes it begins at a kitchen table, between school pick-ups, late at night after work, or in the quiet hope that something small might grow.

That reality is the heart of Women Who Hustle — two events inside the 2026 Orana Every Woman Festival where the focus shifts away from traditional business conferences and onto the women building micro-businesses, creative side hustles and emerging enterprises across the region.

Meet the woman behind the hustle

Women Who Hustle Markets began with one woman’s passion for backing local talent, celebrating small business, and creating space for women to rise together.

Eumungerie local Sarah Hamilton — the “Sez” in Three Moody Heifers — has long championed the creativity and entrepreneurial drive of women in regional NSW. Women Who Hustle is her brainchild. What began as a simple idea for a supportive pop-up market has grown into one of the most loved features of the Orana Every Woman Festival.

Sarah’s vision has always been clear: give women a place to start, a place to grow, and a place to belong.

Why Women Who Hustle matters

Sarah created Women Who Hustle because she saw a gap — women with amazing skills, ideas and products, but nowhere locally to showcase them without pressure or judgement. The markets give women:

• A safe, encouraging space to have a go for the first time
• A highly visible platform to grow an existing business
• A supportive network of likeminded regional women
• A chance to be celebrated for their creativity and courage

The heart of the market is simple: every woman has a hustle, and every hustle deserves a home.

Three Moody Heifers: creativity, courage & country grit

Izzy, Sez and Jodie — Three Moody Heifers is more than a small business; it’s a story of friendship, family, and fierce regional creativity. Known for their handmade products, bold designs and down-to-earth humour, the trio embodies exactly what Women Who Hustle stands for: women who hustle hard every day, balancing business, family and life with grit and creativity. They’re the ones who show up, support others, and bring heart to every event they touch.

“This is more than a marketplace. It’s about celebrating the creativity, innovation, and resilience of regional women. It’s about supporting them not only to grow but to connect with each other.”

Sarah “Sez” Hamilton, Three Moody Heifers

The Saturday markets

Saturday 7 March, 8am–12noon, at The Greens. Free to attend and family friendly — a gathering of stall owners, artists, artisans and small business operators from across the Orana. Handmade goods, small-batch products, live demonstrations, side hustles and established ventures, side by side.

Women Who Hustle events are intentionally free and affordable, informal and community-centred — so women can attend without financial pressure and take part at whatever stage they’re at: starting, restarting, growing, or simply exploring possibility.

“I’m so grateful for this support by our local team at Commonwealth Bank. The small beginnings deserve visibility, encouragement and community backing, because the broader truth is when regional women are supported to earn, create and lead in ways that fit their lives, the benefits ripple through families, communities and the local economy.”

Sharon Quill, Festival Director, Social Gain

And the breakfast that came first

Two days earlier, Sarah joined the Women Who Hustle Breakfast Panel alongside Eliza Whiteley, Fliss Haylock and Jacqui Martel — bringing practical insight from the front line of regional micro-enterprise, where flexibility, creativity and resilience matter just as much as profit. Read the story and watch the full panel.

Be part of Women Who Hustle

Whether you’re a first-time stallholder, a seasoned maker, or a small business ready for a new audience, this market welcomes you — just as Sarah imagined it. If you make it, sell it, create it, grow it, teach it, or craft it, we’d love to showcase you.

Want to be a stallholder? Apply here — or see what’s open for 2027.